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We’re honest enough to admit we know a lot of people haven’t heard of ioMerino. Yet. So we figured we’d better introduce ourselves quickly so you know we’re not just some rookie company making merino garments to pass the time. We won’t bore you with 140 years of history or tell you all about how ioMerino is actually a part of one of Australia’s most famous wool families - even though that part is completely true and relevant. But we kind of have to at least mention the whole ‘six generations of heritage’ thing because it proves we know exactly what we’re doing when it comes to making amazingly warm and comfortable merino wool clothes for you to wear.
While some brands may be more well known than us, it doesn’t mean they know more about wool or making the best quality merino wool garments than we do. In fact, if we were on one of those game shows and there was a bunch of really tricky questions about wool, we’d win for sure. Well, if it was one of our delivery guys who had to answer the questions it might be close, but you know, if it was David Michell who started ioMerino or one of his family members, we’d win hands down.