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  • Our Founder

    A letter from our Founder, David Michell

    I know a lot of company founders are a bit old, crusty and boring, but I wanted to take a moment to introduce myself and tell you a little bit about what we do here at ioMerino and, just as importantly, why and how we do it. And I promise I’ll try and be as brief and not-boring as possible. I promise.

    My family have been involved in the Australian wool industry for over 140 years, so you could definitely say wool is in my blood. During that time, we’ve learned pretty much everything there is to know about the best places to source it, how to process it, comb it, spin it and turn it into some of the finest fabrics on Earth.

    As someone who loves to be active myself, I love getting out there in nature and trekking, running ultra races, going skiing and riding my bike. What I don’t like, is being cold or wearing poor quality merino baselayers. I don’t like it when those baselayers look like something grandma would wear, either. (With no offence to anyone’s grandma.) So back in 2004 I decided to do something about it.

    My mission was to make the best quality, most comfortable, high-performance merino active wear imaginable. Plus, something that looked as good as it performed. I didn’t want to make just another merino garment, I wanted something genuinely different. Genuinely better. Our unique MicroMerino fabric was the result of all that hard work. It’s what really makes our garments better than the rest. And I don’t just guarantee these fabrics, I wear them.

    Today, we use the most ethical production processes possible. We refuse to deal with the high volume, low-quality suppliers that most of our competitors do and instead control the entire process by knitting our own fabrics right here in Australia.

    I’m so confident you’re going to love our gear, I’ve even introduced the Absolute Love Guarantee. Love it as much as I do, or return it. No questions asked. It’s as simple as that.

    One last thing: as a relatively small player on the global stage, I’m not too proud to ask for your help, either. If you like what we do here at ioMerino, I’d consider it a personal favour if you told your adventure loving friends about us as well. Mention it to them, email them, share something about us on social media... whatever works for you. We’re certainly not aiming to be the biggest company on the planet, but the more people who know about us and what we do, the better. For them, and for us.

    Thanks again for taking the time to find out more about ioMerino, and please feel free to contact me personally or my team at any time if there’s anything else you’d like to know or if there’s anything else we can do to help.

    David Michell

    ioMerino Founder and Wearer

    Let customers speak for us

    from 1820 reviews
    Love it

    Looks and feels great. Has kept me warm under my jacket in Boston. My second one of these and love it

    Vanessa M
    Ultra Zip
    Comfort and smart enough to wear out

    Comfort and smart enough to wear out.

    brendan finnigan
    Glacier Tracksuit Pants
    Worth the expense

    Best and most comfortable merino clothing for the UK and Canada winter. A must buy is the base layers. Tops and leggings. Very happy with my purchase.
    Easy to care.
    Can't wait to use my gear for next trip to Finland 2025.

    Graham White
    Altitude Tee - Southern Cross
    Spot on

    Great slogan as well. As used by owners of e72.au

    G Daly
    Universal Nature Tee
    Perfect

    All set for winter!

    G Daly
    Altitude Crew
    Fantastic for the Camino/long hikes

    I wore this tee on the Camino and loved it. I hand washed it every second night and by morning it was always dry. I love the dazzling blue colour, the higher neckline was great for preventing sunburn and the sleeve length was perfect. I only had two tees with me for 42 days and I never tired of wearing this tee. It has kept its shape and has plenty more wear left in it.

    S.
    Universal Tee - Explore All The Places
    Walked the Camino in them

    Fantastic for hiking and everyday use. I bought two pairs of the bikini briefs for the Camino (40 days of walking) and they were fantastic. They dry really quickly. I would hand wash out a pair at night, roll them in a towel to get the excess moisture out, hang them up and by morning they were always dry. The hot pink colour made them easy to find in my pack too. Love them!

    SUSI
    Zodiac Bikini Brief
    Altitude Boxers

    The boxers themselves are excellent. Great material and a great fit. What set ioMerino apart was the proactive customer service. I was very impressed

    David Fell
    Altitude Boxers - Ready for Adventure
    Best ever socks

    These are the best socks I have ever had. Cushioned and extremely comfortable, they fit in my shoes like much thinner synthetic socks, they can be worn for days before they need washing and they don’t walk down into my shoes.

    Maggie Ramsay
    No Show Socks
    A great investment

    This jumper is going to be my new best friend, even in Australian spring/autumn (or Melbourne summer!).
    In Norway at present - well and truly minus- and it performs wonderfully as a layer, or a quite-dressy top indoors.
    I'm really pleased with the quality, and it's NOT made in China!

    D W
    Pinnacle 2.0
    Altitude Zip

    Perfect for when riding my bike. Long sleeves are great for keeping the sun at bay. I find it breathes well and wicks very nicely. Highly recommended.

    Neil Penny
    Altitude Zip
    Works for me

    This is my 2nd pair. I don't see myself as a leggings bloke so wear shorts over them. Perfect for recovery, camping, bush walking and around the house. Woll on the skin works for me.

    Richard W.
    Pace Compression Leggings - Original
    Excellent product

    Excellent, comfotable, dry, long lasting merino socks. I love them for trail running and casual no show in shoes or 3/4 boots.

    Richard W.
    No Show Socks
    Best Pants EVER

    These Tights are the best - I have six pairs. They keep me warm and dry in the winter, but I also wear them all through summer ( see below 34 degrees and very happy) I mean, how can millions of sheep be wrong? As far as comfort and fit they are true to size and the most comfortable pants I own.

    Minnie
    Pace Compression Leggings - Outsider Edition
    Loving this Gaiter

    With Io Merino and cold weather it is a pleasure looking forward wearing their gaiters. So soft and has this silk like texture to their high quality Merino and lighness having around neck. Sits great and comfy and make one look forward to just enjoy wearing it. Colours!! Such a great selection and really fab to add colour to whatever wearing with and stylish too. The logo is comfortable too as can wear showing or not and still looks good on show too. I have them in two more colours and gifting one. The colours on this Merino superb with fabric and shades are different to anything I have seen before. Makes for great feel to adventuring outdoors or being extra snug indoors.

    Grace I
    Altitude Neck Warmer