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  • What does 'io' stand for?

    What does 'io' stand for? 

    One of the questions we get asked quite a lot is “What’s the ‘io’ in ‘ioMerino’ stand for?”. And it’s a fair enough question.

    Well, we’ve decided to clear it up once and for all. ioMerino has always been a brand for people who are into the outdoors. And for people who are heading into the outdoors. Whether that be on trail, on mountain, on the water… anywhere outdoors. 

    And that’s what the ‘io’ stands for. ‘Into’ the ‘Outdoors’. Because ioMerino is the perfect, natural clothing to wear outdoors.

    We’ve never quite understood why people who love nature and natural things so much would then go and dress in plastic? OK, yes, there are times when there are no natural alternatives. We’ll admit if you need good waterproofs, you’re going to have to bite the bullet and wear something synthetic. But if you’re looking to say comfortable and warm, why choose plastic when you can choose one of Mother Nature’s best natural fibres: Merino wool.

    And if you’re going to choose Merino, then it would only make sense to choose the good stuff. Australia produces some of the best Merino wool in the world, and we use exclusively Australian Merino wool. Not the coarse, scratchy stuff. Not the cheap stuff. We use the best of it. And with 140 years of wool-heritage behind us, we think you’ll be hard pressed to find another company who knows more about wool than we do. They might have fancier ads. Or sexier patterns printed on their gear. But they won’t know more about wool than we do, or make garments that will feel and perform better than ours. Which is why we’re proud that our customers are the ones that value quality and performance over glitzy marketing. That our customers are into natural over synthetics. And are into the outdoors as much as we are.

    Oh, and now we have fancy new logo that celebrates our love of the outdoors and our Australian heritage. There’s an ‘i’ with a star on it. And no ordinary star, but it’s what’s known as the Federation Star as featured on the Australian flag, and as a proudly Australian company, is a show of our heritage and country of origin. And then there’s the stylised ‘M’ which, of course, represents a mountain and the great outdoors in general. So there you go, if you’ve ever wondered what the ‘io’ stands for, and what ioMerino is all about, now you know. See you in the outdoors.

    AN EVOLUTION OF LOGOS. FROM OLD TO NEW

     

    Let customers speak for us

    from 1820 reviews
    Love it

    Looks and feels great. Has kept me warm under my jacket in Boston. My second one of these and love it

    Vanessa M
    Ultra Zip
    Comfort and smart enough to wear out

    Comfort and smart enough to wear out.

    brendan finnigan
    Glacier Tracksuit Pants
    Worth the expense

    Best and most comfortable merino clothing for the UK and Canada winter. A must buy is the base layers. Tops and leggings. Very happy with my purchase.
    Easy to care.
    Can't wait to use my gear for next trip to Finland 2025.

    Graham White
    Altitude Tee - Southern Cross
    Spot on

    Great slogan as well. As used by owners of e72.au

    G Daly
    Universal Nature Tee
    Perfect

    All set for winter!

    G Daly
    Altitude Crew
    Fantastic for the Camino/long hikes

    I wore this tee on the Camino and loved it. I hand washed it every second night and by morning it was always dry. I love the dazzling blue colour, the higher neckline was great for preventing sunburn and the sleeve length was perfect. I only had two tees with me for 42 days and I never tired of wearing this tee. It has kept its shape and has plenty more wear left in it.

    S.
    Universal Tee - Explore All The Places
    Walked the Camino in them

    Fantastic for hiking and everyday use. I bought two pairs of the bikini briefs for the Camino (40 days of walking) and they were fantastic. They dry really quickly. I would hand wash out a pair at night, roll them in a towel to get the excess moisture out, hang them up and by morning they were always dry. The hot pink colour made them easy to find in my pack too. Love them!

    SUSI
    Zodiac Bikini Brief
    Altitude Boxers

    The boxers themselves are excellent. Great material and a great fit. What set ioMerino apart was the proactive customer service. I was very impressed

    David Fell
    Altitude Boxers - Ready for Adventure
    Best ever socks

    These are the best socks I have ever had. Cushioned and extremely comfortable, they fit in my shoes like much thinner synthetic socks, they can be worn for days before they need washing and they don’t walk down into my shoes.

    Maggie Ramsay
    No Show Socks
    A great investment

    This jumper is going to be my new best friend, even in Australian spring/autumn (or Melbourne summer!).
    In Norway at present - well and truly minus- and it performs wonderfully as a layer, or a quite-dressy top indoors.
    I'm really pleased with the quality, and it's NOT made in China!

    D W
    Pinnacle 2.0
    Altitude Zip

    Perfect for when riding my bike. Long sleeves are great for keeping the sun at bay. I find it breathes well and wicks very nicely. Highly recommended.

    Neil Penny
    Altitude Zip
    Works for me

    This is my 2nd pair. I don't see myself as a leggings bloke so wear shorts over them. Perfect for recovery, camping, bush walking and around the house. Woll on the skin works for me.

    Richard W.
    Pace Compression Leggings - Original
    Excellent product

    Excellent, comfotable, dry, long lasting merino socks. I love them for trail running and casual no show in shoes or 3/4 boots.

    Richard W.
    No Show Socks
    Best Pants EVER

    These Tights are the best - I have six pairs. They keep me warm and dry in the winter, but I also wear them all through summer ( see below 34 degrees and very happy) I mean, how can millions of sheep be wrong? As far as comfort and fit they are true to size and the most comfortable pants I own.

    Minnie
    Pace Compression Leggings - Outsider Edition
    Loving this Gaiter

    With Io Merino and cold weather it is a pleasure looking forward wearing their gaiters. So soft and has this silk like texture to their high quality Merino and lighness having around neck. Sits great and comfy and make one look forward to just enjoy wearing it. Colours!! Such a great selection and really fab to add colour to whatever wearing with and stylish too. The logo is comfortable too as can wear showing or not and still looks good on show too. I have them in two more colours and gifting one. The colours on this Merino superb with fabric and shades are different to anything I have seen before. Makes for great feel to adventuring outdoors or being extra snug indoors.

    Grace I
    Altitude Neck Warmer