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    Why you won't find us in many stores

    October 26, 2018 3 min read

    Why you won't find us in many stores

    From our family to yours.

    Everyone knows Merino clothing is one of the best possible things to wear in the outdoors - especially when it’s cold. But here’s the problem: the fabric is more expensive to make than most of the alternatives. And it’s more difficult to work with than other fabrics as well. To make our clothes as affordable as possible, we had a choice to make: use lower quality Merino or cheaper blends, or find a better, more efficient way to sell. No prizes for guessing which way we went. Our business is family owned, and there’s no way we want our name on products that we wouldn’t wear ourselves. So it’s nothing but the finest quality for us.

     SHOP OUR NATURAL, MERINO WOOL CLOTHES HERE

    Less stores. Better quality.

    We actually used to sell our clothes through quite a few stores including in North America and Canada. But by the time the freight companies got paid, the warehouses got paid, the distributors got paid, the retailers got paid… well, you get the picture. That’s a lot of people who need to get paid before you get your clothes. So now, we prefer to have just a handful of speciality retailers we partner with to bring you the best Merino fabrics on earth, without all the extra margins and middlemen.

     SHOP OUR HIGH PERFORMANCE, NATURAL WOOL LAYERS HERE

    Don’t just try them on, try them out.

    We know there’s one small problem with online only though, and that’s a lot of you love to touch and feel your clothes before you buy them. So here’s what we’re going to do about that: a 60 day Absolute Love Guarantee. That’s 60 days to wear what you buy. Not just try it on, but actually wear it out and about doing what you do. Wear it, wash it, wear it again. Ride in it. Run in it. Climb in it. Paddle in it. Hike in it. Literally anything in it for 60 days. And if you don’t love it, just return it for a full, no questions asked refund. That’s how confident we are.

    SHOP OUR VERSATILE, MULTI-PURPOSE CLOTHES HERE

    Inspired by the Australian sun.

    Aussie Merino wool is considered the best in the world. And we’d know because our family have been in the wool business for six generations. So when you buy ioMerino, you’re not buying off some random company, but from a family who’s lived and breathed wool for more years than you’ve had campfire dinners. Whether you’re in Australia or beyond, you can not only wear it to stay warm when it’s cold and cool when it’s warm, you can wear this little piece of Australia with pride. (If you’re not an Aussie, you can be an honorary one!)

     

     

    Let’s do this.

    Whether it’s getting warmer or cooler where you are right now, we don’t want you to get caught without something awesome to wear when you need it. So let us send a little piece of Australian sunshine your way now so you’re ready to go. And if you don’t love it as much as we say you will, just send it back for a full refund. No tricks. No catches. To find out more about our range, click here. Or shop Men’s or Women’s now.

    SHOP OUR THERMO-REGULATING MERINO WOOL LAYERS HERE

    Let customers speak for us

    from 1824 reviews
    Love it

    Looks and feels great. Has kept me warm under my jacket in Boston. My second one of these and love it

    Vanessa M
    Ultra Zip
    Comfort and smart enough to wear out

    Comfort and smart enough to wear out.

    brendan finnigan
    Glacier Tracksuit Pants
    Worth the expense

    Best and most comfortable merino clothing for the UK and Canada winter. A must buy is the base layers. Tops and leggings. Very happy with my purchase.
    Easy to care.
    Can't wait to use my gear for next trip to Finland 2025.

    Graham White
    Altitude Tee - Southern Cross
    Spot on

    Great slogan as well. As used by owners of e72.au

    G Daly
    Universal Nature Tee
    Perfect

    All set for winter!

    G Daly
    Altitude Crew
    Fantastic for the Camino/long hikes

    I wore this tee on the Camino and loved it. I hand washed it every second night and by morning it was always dry. I love the dazzling blue colour, the higher neckline was great for preventing sunburn and the sleeve length was perfect. I only had two tees with me for 42 days and I never tired of wearing this tee. It has kept its shape and has plenty more wear left in it.

    S.
    Universal Tee - Explore All The Places
    Walked the Camino in them

    Fantastic for hiking and everyday use. I bought two pairs of the bikini briefs for the Camino (40 days of walking) and they were fantastic. They dry really quickly. I would hand wash out a pair at night, roll them in a towel to get the excess moisture out, hang them up and by morning they were always dry. The hot pink colour made them easy to find in my pack too. Love them!

    SUSI
    Zodiac Bikini Brief
    Altitude Boxers

    The boxers themselves are excellent. Great material and a great fit. What set ioMerino apart was the proactive customer service. I was very impressed

    David Fell
    Altitude Boxers - Ready for Adventure
    Best ever socks

    These are the best socks I have ever had. Cushioned and extremely comfortable, they fit in my shoes like much thinner synthetic socks, they can be worn for days before they need washing and they don’t walk down into my shoes.

    Maggie Ramsay
    No Show Socks
    A great investment

    This jumper is going to be my new best friend, even in Australian spring/autumn (or Melbourne summer!).
    In Norway at present - well and truly minus- and it performs wonderfully as a layer, or a quite-dressy top indoors.
    I'm really pleased with the quality, and it's NOT made in China!

    D W
    Pinnacle 2.0
    Altitude Zip

    Perfect for when riding my bike. Long sleeves are great for keeping the sun at bay. I find it breathes well and wicks very nicely. Highly recommended.

    Neil Penny
    Altitude Zip
    Works for me

    This is my 2nd pair. I don't see myself as a leggings bloke so wear shorts over them. Perfect for recovery, camping, bush walking and around the house. Woll on the skin works for me.

    Richard W.
    Pace Compression Leggings - Original
    Excellent product

    Excellent, comfotable, dry, long lasting merino socks. I love them for trail running and casual no show in shoes or 3/4 boots.

    Richard W.
    No Show Socks
    Best Pants EVER

    These Tights are the best - I have six pairs. They keep me warm and dry in the winter, but I also wear them all through summer ( see below 34 degrees and very happy) I mean, how can millions of sheep be wrong? As far as comfort and fit they are true to size and the most comfortable pants I own.

    Minnie
    Pace Compression Leggings - Outsider Edition
    Loving this Gaiter

    With Io Merino and cold weather it is a pleasure looking forward wearing their gaiters. So soft and has this silk like texture to their high quality Merino and lighness having around neck. Sits great and comfy and make one look forward to just enjoy wearing it. Colours!! Such a great selection and really fab to add colour to whatever wearing with and stylish too. The logo is comfortable too as can wear showing or not and still looks good on show too. I have them in two more colours and gifting one. The colours on this Merino superb with fabric and shades are different to anything I have seen before. Makes for great feel to adventuring outdoors or being extra snug indoors.

    Grace I
    Altitude Neck Warmer