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Jodie on safari in Botswana

Safari In Botswana With Outsider Jodie

About this time every year, we start changing our tune from “io is great in the cold weather” to “io is great in the warm weather” and we know some of you will be sceptical. How can one product do two different things that are literally the opposite?
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Super natural. Not superficial.

Super natural. Not superficial.

Isn't it time we all made smarter choices about what we wear and why? We go through some of the reasons people are rethinking what they wear, choosing natural merino wool for their outdoor adventures, and why they go with io.
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Ghost with io

Ghost with io

When South Aussie trail runner Claire headed off to the land of the long white cloud (and heaps of amazing trails) AKA New Zealand to run the Old Ghost Ultra, we asked her to tell us a bit about it. Here's what she had to say..
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SHOP FOR AUSTRALIA'S BEST MERINO WOOL BASE LAYERS AND MERINO THERMALS 

Our mission is to make the warmest, most comfortable Merino Wool Thermals, Base Layers, Outdoor Clothing and accessories imaginable. To be the brand that people who love being Outside, love being Outside in. The brand you want if you like to try new things, different things, better things.

Our Merino outdoor clothing is ethically made from Australian wool, which is recognised as the best in the world. It's this quality that gives our 6th generation wool family the perfect raw materials to make the finest, softest, merino clothing going around. We use more than a century of wool know-how to make high-performance Merino Wool Thermals and Outdoor Clothing that'll help you stay warm and comfortable for longer, through a wider range of conditions. We even develop our own fabrics that out perform, and feel better, than other merino fabrics.

We want you to LOVE our product and offer real-person customer service and 60 day returns to make sure you're 100% satisfied.