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  • What does 'io' stand for?

    What does 'io' stand for? 

    One of the questions we get asked quite a lot is “What’s the ‘io’ in ‘ioMerino’ stand for?”. And it’s a fair enough question.

    Well, we’ve decided to clear it up once and for all. ioMerino has always been a brand for people who are into the outdoors. And for people who are heading into the outdoors. Whether that be on trail, on mountain, on the water… anywhere outdoors. 

    And that’s what the ‘io’ stands for. ‘Into’ the ‘Outdoors’. Because ioMerino is the perfect, natural clothing to wear outdoors.

    We’ve never quite understood why people who love nature and natural things so much would then go and dress in plastic? OK, yes, there are times when there are no natural alternatives. We’ll admit if you need good waterproofs, you’re going to have to bite the bullet and wear something synthetic. But if you’re looking to say comfortable and warm, why choose plastic when you can choose one of Mother Nature’s best natural fibres: Merino wool.

    And if you’re going to choose Merino, then it would only make sense to choose the good stuff. Australia produces some of the best Merino wool in the world, and we use exclusively Australian Merino wool. Not the coarse, scratchy stuff. Not the cheap stuff. We use the best of it. And with 140 years of wool-heritage behind us, we think you’ll be hard pressed to find another company who knows more about wool than we do. They might have fancier ads. Or sexier patterns printed on their gear. But they won’t know more about wool than we do, or make garments that will feel and perform better than ours. Which is why we’re proud that our customers are the ones that value quality and performance over glitzy marketing. That our customers are into natural over synthetics. And are into the outdoors as much as we are.

    Oh, and now we have fancy new logo that celebrates our love of the outdoors and our Australian heritage. There’s an ‘i’ with a star on it. And no ordinary star, but it’s what’s known as the Federation Star as featured on the Australian flag, and as a proudly Australian company, is a show of our heritage and country of origin. And then there’s the stylised ‘M’ which, of course, represents a mountain and the great outdoors in general. So there you go, if you’ve ever wondered what the ‘io’ stands for, and what ioMerino is all about, now you know. See you in the outdoors.

    AN EVOLUTION OF LOGOS. FROM OLD TO NEW

     

    Let customers speak for us

    from 1956 reviews
    Cute

    I ordered one size up as advised in the product description and it fits perfectly. I love the stripes. Have not yet worn it on a run due to weather but I love wool and expect it to perform well.

    Erika Thomas
    Altitude 'Stripey' Racer Back Tank

    Feel amazing on. True to size and love the two side pockets. Will purchase again.

    Kym Weidner
    Pace Compression Bike Shorts

    Reliable brand. Great quality. Australian. This would be the fifth pair purchased for this household. Highly recommend.

    m.f.
    Stride Tracksuit Pants
    Socks

    Very comfortable and breathable socks.
    The fit and size are spot on.

    clare stacey
    No Show Socks
    Perfect T

    I’ve not worn a T in my life that works like the IO. From Exmouth to Adelaide this T worked as described by the company

    Stephen Boyd
    Universal Tee - Austrailio
    Raglan Tops - Outstanding Value

    Great for a cold weekend away (at Wonderland), or smart to wear at work with a Pinnacle Top. Such good quality, I bought 2 if each. The colour has not faded after 3 years wear.

    Jennifer Watkins
    Zone Raglan
    Arm warmers

    Highly recommended. Non-slip, snug, warm, comfortable and I love the Peaks & Trails logo!

    Greg Kew
    Pace Arm Warmers - Peaks & Trails

    Warm, snug, great colour

    Joan Tibballs
    Altitude Crew

    The only socks I wear for work, they feel great and never smell.

    David
    Hiking Socks
    Black yoga pants xxl

    Very comfortable , great length , fantastic for travel, would recommend, great quality

    Bernadette Hogan
    Yoga Pants

    They are great, warm, and comfortable even while running.

    Ann Dohnt
    Altitude Neck Warmer
    First impressions

    Good fit good comfort

    Clifford Grove
    Altitude Boxers - Ready for Adventure
    Love it

    Looks and feels great. Has kept me warm under my jacket in Boston. My second one of these and love it

    Vanessa Magrath
    Ultra Zip
    Comfort and smart enough to wear out

    Comfort and smart enough to wear out.

    susan finnigan
    Glacier Tracksuit Pants
    Worth the expense

    Best and most comfortable merino clothing for the UK and Canada winter. A must buy is the base layers. Tops and leggings. Very happy with my purchase.
    Easy to care.
    Can't wait to use my gear for next trip to Finland 2025.

    Graham White
    Altitude Tee - Southern Cross