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  • What does 'io' stand for?

    What does 'io' stand for? 

    One of the questions we get asked quite a lot is “What’s the ‘io’ in ‘ioMerino’ stand for?”. And it’s a fair enough question.

    Well, we’ve decided to clear it up once and for all. ioMerino has always been a brand for people who are into the outdoors. And for people who are heading into the outdoors. Whether that be on trail, on mountain, on the water… anywhere outdoors. 

    And that’s what the ‘io’ stands for. ‘Into’ the ‘Outdoors’. Because ioMerino is the perfect, natural clothing to wear outdoors.

    We’ve never quite understood why people who love nature and natural things so much would then go and dress in plastic? OK, yes, there are times when there are no natural alternatives. We’ll admit if you need good waterproofs, you’re going to have to bite the bullet and wear something synthetic. But if you’re looking to say comfortable and warm, why choose plastic when you can choose one of Mother Nature’s best natural fibres: Merino wool.

    And if you’re going to choose Merino, then it would only make sense to choose the good stuff. Australia produces some of the best Merino wool in the world, and we use exclusively Australian Merino wool. Not the coarse, scratchy stuff. Not the cheap stuff. We use the best of it. And with 140 years of wool-heritage behind us, we think you’ll be hard pressed to find another company who knows more about wool than we do. They might have fancier ads. Or sexier patterns printed on their gear. But they won’t know more about wool than we do, or make garments that will feel and perform better than ours. Which is why we’re proud that our customers are the ones that value quality and performance over glitzy marketing. That our customers are into natural over synthetics. And are into the outdoors as much as we are.

    Oh, and now we have fancy new logo that celebrates our love of the outdoors and our Australian heritage. There’s an ‘i’ with a star on it. And no ordinary star, but it’s what’s known as the Federation Star as featured on the Australian flag, and as a proudly Australian company, is a show of our heritage and country of origin. And then there’s the stylised ‘M’ which, of course, represents a mountain and the great outdoors in general. So there you go, if you’ve ever wondered what the ‘io’ stands for, and what ioMerino is all about, now you know. See you in the outdoors.

    AN EVOLUTION OF LOGOS. FROM OLD TO NEW

     

    Let customers speak for us

    from 1688 reviews
    ioMerino Horizon Crew

    I love this top. The fit is excellent and the weight is perfect for winter or summer wear. It breaths, is super comfortable and looks fantastic.

    Craig Lauritsen
    Horizon Crew
    Comfortable, great quality

    Very comfortable and soft, good quality and fit.

    Shane K.
    Celsius Tee
    My fav undies

    Well made, natural and a supportive feel!
    Will be my go to undies from now on

    Michael Hanson
    Altitude Briefs
    Best cycling socks

    Bought a second pair after receiving the first pair as a promotional gift in the Rockleigh 105 event. Best cold weather cycling socks ever!

    Brian S
    Mullet Trail Socks - TRSA
    Best ever track pants

    I received these track pants for Father’s Day, best gift ever! So comfortable and warm to wear, great fit and quality, extremely happy.

    Brian S.
    Stride Tracksuit Pants
    Great top

    Excellent fit, comfy and good colour (green).

    Adri
    Ultra Zip
    Great value socks

    The 3-pack is good value. They are not only great for trail running but also as an everyday sock on cooler days.

    Michael
    Mullet Trail Sock - Bundle
    Perfect long sleeve for cold weather.

    Awesome shirt. Very high quality and fits great. This is my go-to all-day every-day shirt for cold weather climates. Looks nice enough that I can wear in more formal settings too. 10/10 recommend.

    Michael A.
    Zone Raglan
    Soft!

    Love these - they are soft, and I love wool for socks, keep my feet at the right temp - hot or cold weather. and no smell :)

    Carolyn
    No Show Socks
    Comfy

    I wear natural fibres whenever I can - I was unsure about merino as a g-string but they are really comfy!

    Carolyn
    Zodiac Thong
    Warm & Comfortable

    Surprisingly warm for something so thin. Also, comfortable and durable. Have ordered a second.

    Justin Solomon
    Altitude Racer Back Tank
    So comfortable and soft!

    Love these pants. I hate the look of leggings but love yoga pants on my hourglass figure (I have a curvy butt and thighs). These are flattering, tidy, wearable for many activities and errands that require movable fabrics. The stretch is wonderful and fabric is soft. Hasn’t pilled (🤞). Think they will last a long time and wash well without stretching out of shape. I like the quality of these far more (than the more expensive brands I own). Wish I had heard of this company earlier. Thanks

    Victoria Hoare
    Yoga Pants
    Let’s my fingers work on my phone

    Great gloves for keeping me happy on cold days. Medium size is perfect despite my large hands.

    Helen
    Pace Gloves
    Neat little knickers

    Good fit comfy would recommend.

    S Spencer
    Zodiac Bikini Brief
    Steve Pinnacle 2.0

    The Pinnacle 2 is a very comfortable mid weight top. Very comfortable and warm around the neck.

    Steve Fairless
    Pinnacle 2.0