We are… The Outsiders.
The ones who choose outside, over inside.
To have our head in the clouds, to feel the sand, the dirt, the grass, the water, the ground beneath our feet.
To live. Unlimited.
Passionate. Enthusiastic. Courageous.
Free thinking. Free Spirited. Free to roam.
We explore the coasts, the forests, the mountains, the bush, the backcountry, the woods, the rivers, the lakes, the snowfields, the trails, the wilderness, the wide open spaces. We explore The Outside.
We celebrate, and protect, nature, because we are on Outside’s side.
We believe natural is better. We choose ethical and sustainable. We choose real.
We live life on our own terms. Outside of the norm. Outside of the expected. Outside of the obvious. Outside of limits. Outside.
We are The Outsiders.
If you’re a proud Outsider, get your soft touch wool ioMerino Outsider cap here.