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5 reasons to buy your warm clothes before it gets cold

May 28, 2019 3 min read

5 reasons to buy your warm clothes before it gets cold

We’re Aussies, so we love summer and we love being warm. When it starts to cool down, we get a bit jittery. So here’s our top five reasons why you should think about grabbing your warm clothes now, before the cool weather really sets in.


1. Wear them more.

Unlike some warm clothes which you only bust out when it’s freezing, our ultra fine, naturally temperature regulating Merino layers are suitable for a wider range of temperatures. Which means you can wear them now, and all the way through winter when it gets even colder, and keep wearing them even when spring hits and it starts to warm up a little again.


2. Better Value

We know value matters, so here’s the thing: the more wear you get out of your gear, the better value it becomes. Some people will put off buying decent warm clothes 'til later in the season, are colder than they need to be and end up wearing them half as much as they could, making it only half as good value. Get in now, wear it more, get more value out of it. Yeah, today is a good time to buy. (Hint, use code GETITNOW to get 10% off full priced items* and it’s even better value!)


3. Be prepared.

There’s nothing worse than those first really cold days hitting and not having a nice warm top ready to go. (Some of you may have experienced this feeling already!) No one likes to be cold, so grab something now, and when the cold hits, you’ll be ready to roll in comfort. Yeah, we know you’ve probably got something from last season, but we bet it’s not as good as our stuff. 


4. Guaranteed happiness.

We actually have a thing called The Absolute Love Guarantee where you can buy something now, wear it for up to 60 days, and if you don’t absolutely love it, you can just send it back. Which means you can road (or trail, or mountain or whatever) test our gear now, and make sure you’re happy with it well into winter. Oh, and just to be clear, you will love it, so don’t be worried about sending it back. 


5. Because… Australia!

Look, we’re Australian, so we love the sun, and we love being warm. Which is why we make amazing, natural merino layers that’ll help you feel that way no matter what mother nature throws at you. So if you want to spend winter feeling like you’re in an Aussie summer, wear some awesome Aussie merino layers made from the world’s finest Aussie merino wool blended with pure Australian sunshine.


Whatever you decide, stay warm and comfortable out there. And as always, if you want to know what’s best for whatever you plan on getting up to Outside, just send us an email and ask. You’ll get a personal reply from one of our ioMerino Outsiders usually within 24 hours - except weekends when they’re too busy being Outside. Of course.


*Code cannot be used in conjunction with any other offer. Valid on one purchase only. Must be used at time of checkout, cannot be used retrospectively. Valid on full priced items, excluding design series/print to order and special event merchandise. Code expires 08.11.20