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Are you getting the wool pulled over your eyes?

August 05, 2018

Are you getting the wool pulled over your eyes?

At ioMerino, we’re really proud of how we do business. Sustainable production. Ethical manufacture. And no pulling the wool over our customers’ eyes. Which is more than we can say for some companies. And to be honest, we’ve had a gut full of it, and if you knew what we were talking about, we think you would too.


So it’s time we talked about the thing no one seems to want to come right out and say. Until now.


We’re on ‘Team Merino’

Let us start by acknowledging, there are some really great outdoor clothing companies out there making some pretty good merino wool products. We don’t think of them as our competitors, so much as our teammates. We’re all on ‘Team Merino’ using this awesome natural fibre to create clothing for people who love the outdoors and the high-performance real Merino delivers. Sure there are some quality differences between companies, but at least we’re using genuine Merino.

Then there are the other companies who talk about having Merino clothing when really, it’s not. And this is the number one thing you need to look out for. If you’re looking at something someone says is Merino, the very first thing you should check is just how much Merino is in the actual fabric. It’s not complicated, somewhere on there, by law, will be the composition of the fabric.


Is your Merino garment, actually synthetic?

If there’s less then 50% Merino in a garment, you’d be well within your rights to wonder if it’s really a Merino garment at all. More accurately, we’d say it’s a synthetic garment with a bit of Merino in it. And they’re not the same thing. If you really want to benefit from the high-performance qualities of Merino, you’re going to want a garment that is ‘Merino-rich’. That is more Merino than anything else.

Unfortunately, there are no regulations around what companies can and can’t say. So a company can claim their top is Merino, even if it only has 20 or 30% Merino in it. And that sounds a bit ridiculous to us. We won’t name names, if you keep an eye out when you’re looking at gear, you’ll see who they are soon enough.


It’s time to get real.

We think it’s a bit of a stretch that a cycling jersey that’s 64% Polyester, for example, gets to brag about the performance qualities of Merino like one leading cycling brand does. And a long sleeve running top that’s 81% Polyester and just 11% Merino that talks up it’s Merino performance? Oh, come on. Get real. Merino isn’t chilli – you don’t need just a pinch of it to make a difference.

Most of our tops and leggings? 90+% Merino which means you get 90+% Merino High Performance. Our socks? 80% Merino. (Socks need a little extra Nylon to be functional.) Our beanies? 100% Merino. You get the idea.

So before you buy your next Merino garment, check the fabric content and make sure it’s actually, really, authentically a Merino garment made from actual Merino. Not some token gesture. Not a bit. But more Merino than anything else. Otherwise, you’re just letting those companies pull the wool over your eyes. Or at least whatever fabric it is they’re passing off as wool.

Click here to shop our actual, real, authentic Merino gear.


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Fabric Guide

While Merino is an amazing natural fibre, not all Merino fabrics are created equal. At ioMerino, we make our own fabrics, using only the best quality fibres, and to very specific specifications that make the most of the natural benefits of Merino. All of them are 'Merino rich’. No cheap blends passed off as Merino. No cheaper scratchy fibres or synthetic substitutes to save money. No unethical production. And each fabric is made for a specific purpose. So if you see something with a small amount of elastase or nylon added, you can be sure it absolutely needs to be there to enhance the natural stretch and durability. 

It took every bit of our 140 years of experience in the wool industry to perfect our fabrics, but we think you’ll agree the end result was more than worth the effort.

Ethically Made. Ethically Sourced. Perfectly Natural. 


Altitude / Zodiac

Lightweight 170gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 


Ultra / Universal

Lightweight 160gsm 83% Australian Merino Wool blended with 12% nylon blended for extra durability and 5% Elastane for stretch and comfort.



Midweight 265gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 


Summerino - Keystone 

Ultra Lightweight 150gsm 100% Australian Merino Wool. A MicroMerino® Fabric. 


Merino Compression

Midweight 280gsm 76% Australian Merino Wool, 15% Elastane and 9% Nylon for extra stretch and compression properties.



Ultra lightweight ribbed 155gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 



Outer Weight 280gsm Fleece 100% Australian Merino Wool. MicroMerino®  Fabric. 



Midweight 260gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 



Midweight 260gsm waffle texture 100% Australian Merino Wool. A MicroMerino®  Fabric. 


Stride / Glacier / Velocity

Midweight 255gsm French Terry 100% Australian Merino Wool. A MicroMerino®  Fabric. 


Natural Merino Wool benefits: