In April 2013, 1133 workers died and a further 2500 were injured while working for well-known fashion brands at the Rana Plaza clothing factory in Bangladesh. This tragedy marked the beginning of The Fashion Revolution, which aims to highlight such accidents and unethical practices happening behind the scenes in the fashion industry. The Fashion Revolution is asking you to question ‘Who Made My Clothes?’ and be curious about the processes and impacts involved in the creation of the clothes you’re buying.
According to the team behind The Fashion Revolution, “We want to use the power of fashion to inspire a permanent change in the fashion industry and reconnect the broken links in the supply chain”. And we couldn’t agree more!
“At the moment of purchase, most of us are unaware of the processes and impacts involved in the creation of a garment. We need to reconnect through a positive narrative, to understand that we aren’t just purchasing a garment or accessory. By asking consumers, designers, brands, and all those who care to ask a simple question ‘Who Made My Clothes?’, we envisage a change in the perspective that will lead to a deeper understanding”.
As outdoor lovers ourselves, we’re extremely passionate about the environment and committed to ethical and sustainable manufacturing. We monitor the entire process from ‘sheep to shelf’ and have formed close relationships with our production partners over the years. We work together to make premium products while caring for the people who make them and protecting our environment along the way.
ioMerino Founder, David Michellhas a very simple mission;
“Here at ioMerino we’re all about keeping our production process as ethical and close to home as possible. Aussie wool from Aussie farmers made into clothes by our friends in Fiji” .
Right at the beginning, the wool is sourced locally from Australian Merino farmers who are just as dedicated to the environment (and their sheep!) as we are. David says,
“In many cases, they’re not just our suppliers. As a family owned business, we truly believe they’re our friends and part of the extended ioMerino family".
Our super-duper MicroMerino® fabrics are made at textile specialist in Australia. They are a globally recognised as leading the way in innovative sustainability practices and holding an ISO 14001 environmental accreditation, deploying global best practice to minimise its environmental impact. With a strong focus on lowering the environmental impact normally associated with textile manufacturing, they promotes the reduction of waste wherever possible. They’re also the only Australian textile plant to achieve over 85% recycling of waste water.
So there you have it. A completely ethical and sustainable supply chain that allows us to create the world’s softest, warmest and most comfortable Merino layers for all your outdoor adventures.
While some companies are finding ways to reduce the amount of merino in their clothes, we’ve used a revolutionary new Quantum Knitting technique to add even more Merino for even more comfort and performance. Our new Quantum range has a massive 107% premium merino! Find out more!
Like a lot of people, Stevi-Lee wasn’t convinced our clothes were good value. So naturally we figured she would be the perfect person to reviewer them. If we could convert her, perhaps other customers would believe her rather than the usual claims all companies make about how good their products are. Did we change this ioMerino sceptic into a believer?
While Merino is an amazing natural fibre, not all Merino fabrics are created equal. At ioMerino, we make our own fabrics, using only the best quality fibres, and to very specific specifications that make the most of the natural benefits of Merino. All of them are 'Merino rich’. No cheap blends passed off as Merino. No cheaper scratchy fibres or synthetic substitutes to save money. No unethical production. And each fabric is made for a specific purpose. So if you see something with a small amount of elastase or nylon added, you can be sure it absolutely needs to be there to enhance the natural stretch and durability.
It took every bit of our 140 years of experience in the wool industry to perfect our fabrics, but we think you’ll agree the end result was more than worth the effort.
Ethically Made. Ethically Sourced. Perfectly Natural.
Lightweight 170gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric.
Lightweight 160gsm 83% Australian Merino Wool blended with 12% nylon blended for extra durability and 5% Elastane for stretch and comfort.
Midweight 265gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric.
Ultra Lightweight 150gsm 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 280gsm 76% Australian Merino Wool, 15% Elastane and 9% Nylon for extra stretch and compression properties.
Ultra lightweight ribbed 155gsm 100% Australian Merino Wool. A MicroMerino® Fabric.
Outer Weight 280gsm Fleece 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 260gsm 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 260gsm waffle texture 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 255gsm French Terry 100% Australian Merino Wool. A MicroMerino® Fabric.