When our Italian friends, Glorija and Giacomo, told us they were planning to trek along a valley from Argana to Imintanout on the High Atlas as part of the 'Altripiani Project', we couldn't help ourselves and had to get involved. Plus, we made sure they were going to be decked out in some of the world's softest, warmest and highest performing Merino Wool layers for the huge adventure ahead!
This has been the third time for us in Morocco and we started our journey once again from Argana and we visited a couple of families we met last year: it was like coming back home to our own family, it was like we’d never left. We had the privilege to stay with them a few days and experience their routines, helping them with their work, enjoying the cooking time and meeting the whole village. Their work is mainly related to the fields and animals, as well as the rhythm of the days is dictated by the sun.
In the warmest hours of the day they stay at home away from the sun. As it goes down they return to work in the fields and feed the animals.
Communication is never easy with Berber people that live on these mountains, but we learned a few basic but important words and each time we encountered some teachers – that are sent by the government from the big cities of Morocco to the schools of the Atlas – they would translate for us and explain us things we didn’t understand and fill our cultural gaps.
In a population with 90% of illiterate people, teachers are of extreme importance and very respected by the whole valley. Usually, they are from 25 to 35 years old and like their job, and for most of them that is their first experience “out of their parent’s house”, as they share a house with other teachers.
As with last year, we’ve been very lucky to stay at their place for a few nights and we had a lot of fun with them and the children they teach.
Hospitality is a big deal in Morocco, the guest is sacred and we really felt like that each time we entered a village, a house, or just met someone along the way.
Featured in this image is our classic Keystone Long Sleeve, we no longer have any in stock but check out new Universal Range!
So you love running, or even just being in nature? Fair enough, so do we. Which makes it all the more confusing why people insist on doing it in something so unnatural - like stinky, plastic, synthetic running gear. Here are 5 reasons why you should swap your stinky synthetics for something natural.
While Merino is an amazing natural fibre, not all Merino fabrics are created equal. At ioMerino, we make our own fabrics, using only the best quality fibres, and to very specific specifications that make the most of the natural benefits of Merino. All of them are 'Merino rich’. No cheap blends passed off as Merino. No cheaper scratchy fibres or synthetic substitutes to save money. No unethical production. And each fabric is made for a specific purpose. So if you see something with a small amount of elastase or nylon added, you can be sure it absolutely needs to be there to enhance the natural stretch and durability.
It took every bit of our 140 years of experience in the wool industry to perfect our fabrics, but we think you’ll agree the end result was more than worth the effort.
Ethically Made. Ethically Sourced. Perfectly Natural.
Lightweight 170gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric.
Lightweight 160gsm 83% Australian Merino Wool blended with 12% nylon blended for extra durability and 5% Elastane for stretch and comfort.
Midweight 265gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric.
Ultra Lightweight 150gsm 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 280gsm 76% Australian Merino Wool, 15% Elastane and 9% Nylon for extra stretch and compression properties.
Ultra lightweight ribbed 155gsm 100% Australian Merino Wool. A MicroMerino® Fabric.
Outer Weight 280gsm Fleece 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 260gsm 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 260gsm waffle texture 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 255gsm French Terry 100% Australian Merino Wool. A MicroMerino® Fabric.