Into Morocco

August 29, 2018

Into Morocco

When our Italian friends, Glorija and Giacomo, told us they were planning to trek along a valley from Argana to Imintanout on the High Atlas as part of the 'Altripiani Project', we couldn't help ourselves and had to get involved. Plus, we made sure they were going to be decked out in some of the world's softest, warmest and highest performing Merino Wool layers for the huge adventure ahead!

 

Altripiani_Marocco_2018_giacomo frison-773

 

This has been the third time for us in Morocco and we started our journey once again from Argana and we visited a couple of families we met last year: it was like coming back home to our own family, it was like we’d never left. We had the privilege to stay with them a few days and experience their routines, helping them with their work, enjoying the cooking time and meeting the whole village. Their work is mainly related to the fields and animals, as well as the rhythm of the days is dictated by the sun. 

In the warmest hours of the day they stay at home away from the sun. As it goes down they return to work in the fields and feed the animals. Communication is never easy with Berber people that live on these mountains, but we learned a few basic but important words and each time we encountered some teachers - that are sent by the government from the big cities of Morocco to the schools of the Atlas - they would translate for us and explain us things we didn’t understand and fill our cultural gaps.

 

Click here to grab yourself a Reversible Beanie!

 

In a population with 90% of illiterate people, teachers are of extreme importance and very respected by the whole valley. Usually, they are from 25 to 35 years old and like their job, and for most of them that is their first experience “out of their parent's house”, as they share a house with other teachers. As with last year, we’ve been very lucky to stay at their place for a few nights and we had a lot of fun with them and the children they teach. Hospitality is a big deal in Morocco, the guest is sacred and we really felt like that each time we entered a village, a house, or just met someone along the way.

Altripiani_Marocco_2018_giacomo frison-87

 

Featured in this image is our classic Keystone Long Sleeve, we no longer have any in stock but check out new Universal Range!

 



Also in THE ADVENTURE ZONE

The Ultimate Outdoor Test
The Ultimate Outdoor Test

December 17, 2018

The team behind Outdoor Gear TV review the ioMerino Altitude Zip to see what all the hype was about.
Read More
Outdoor Reviews
Outdoor Reviews

December 17, 2018

We love it when people all over the world are wearing ioMerino during their adventures. We love it, even more, when they send us pictures of those adventures and tell us how much they liked wearing their ioMerino along the way. Here's a selection of some of our favourite ones!
Read More
What would an Australian company know about cold weather?
What would an Australian company know about cold weather?

December 17, 2018

What would an Australian company know about cold weather? We put 140+ years of wool know-how and expertise into creating cold weather clothing that makes you feel like you’re somewhere warm. Yes, it’s premium Aussie Merino. But our real secret is the good old Aussie sunshine we blend into each and every garment we make!
Read More

JOIN THE CLUB

Fabric Guide

While Merino is an amazing natural fibre, not all Merino fabrics are created equal. At ioMerino, we make our own fabrics, using only the best quality fibres, and to very specific specifications that make the most of the natural benefits of Merino. All of them are 'Merino rich’. No cheap blends passed off as Merino. No cheaper scratchy fibres or synthetic substitutes to save money. No unethical production. And each fabric is made for a specific purpose. So if you see something with a small amount of elastase or nylon added, you can be sure it absolutely needs to be there to enhance the natural stretch and durability. 

It took every bit of our 140 years of experience in the wool industry to perfect our fabrics, but we think you’ll agree the end result was more than worth the effort.

Ethically Made. Ethically Sourced. Perfectly Natural. 

 

Altitude / Zodiac

Lightweight 170gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 

 

Ultra / Universal

Lightweight 160gsm 83% Australian Merino Wool blended with 12% nylon blended for extra durability and 5% Elastane for stretch and comfort.

 

Chaser

Midweight 265gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 

 

Summerino - Keystone 

Ultra Lightweight 150gsm 100% Australian Merino Wool. A MicroMerino® Fabric. 

 

Merino Compression

Midweight 280gsm 76% Australian Merino Wool, 15% Elastane and 9% Nylon for extra stretch and compression properties.

 

Vital

Ultra lightweight ribbed 155gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Summit

Outer Weight 280gsm Fleece 100% Australian Merino Wool. MicroMerino®  Fabric. 

 

Pinnacle

Midweight 260gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Elemental 

Midweight 260gsm waffle texture 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Stride / Glacier / Velocity

Midweight 255gsm French Terry 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Natural Merino Wool benefits: