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Jess's Bloody Long Run for a cause.

October 29, 2019

Jess's Bloody Long Run for a cause.

Each year The Bloody Long Walk aims to raise money to support people living with mitochondrial disease. This year, it got personal for ioMerino Outsider Jess, who agreed to not only take part, but go even longer to help one of the kids at the local kindergarten. 


At ioMerino we pretty much love everything about Jess. He's just a bloody good bloke, as we like to say here in Australia. He's a great ambassador for our brand, and when he mentioned he was doing a 50km race this weekend, we wanted to know more so he filled us in.


"A few weeks ago a parent from our local kindergarten received the devastating news that their youngest daughter  - she's just 4.5 months old  was diagnosed with mitochondrial disease. I'm not sure how much you know about it, but it's pretty bloody awful. There is no known cure and very few effective treatments" he explained.


And he was right, we knew next to nothing about this disease, but 'mito' is a genetic disorder that robs the body's cells of energy, causing multiple organ disfunction or failure and potentially death. Symptoms can be anything from muscle weakness and visual and hearing problems, through to heart, liver and kidney disease. So he was right, it's pretty bloody awful.


But Jess isn't one to sit around and do nothing, so after a few meetings with the palliative care team, he found out all the family really wanted them to do was participate in the Mito charity's biggest fundraiser which just happened to be coming up.


"Our kindy only has 30 students, and initially I thought it might just be myself and the kindy director getting involved, but in no time we had a team of 60 adults signed up to do the walk and almost as many offering to join as a support team.


Before the team expanded to 60, their initial fundraising goal was a relatively modest $1,400 and in an effort to push for as much as possible, Jess thought he'd up the ante a little.


"I was silly enough to shoot my mouth off early suggesting that if we managed to raise $5,000 I'd start at the finish line at around 5:00am, run 15km to the start line, and then run the remaining 35km with the team."


It turned out he radically under estimated the generosity of the community and is now getting ready for his extended run/walk. 


"We originally set out hoping to raise $1,400 for the foundation, but just a few weeks later we have hit the $23,000 mark!" he explained. Of course, an accomplished runner, the distance shouldn't be too much of an issue for him, although he says he's not looking forward to the 5am start in order to meet his team at the official start line. 


Jess says the team has managed to do all this, despite the fact many of them haven't walked further than the local shops for decades. "It's been quite entertaining to be out running over the past couple of weeks and seeing plenty of familiar faces cramming in a few kilometres in preparation."


"For a small community to raise so much in a short time has been amazing. The walk is now this Sunday and if we can get another $2,000 we'll hit the golden figure of $25,000". 
Naturally, Jess will be staying comfortable in his ioMerino along the way, (we're not sure if he'll be wearing his tutu or not!), and we'll all be cheering him on. If you'd like to donate to help them hit that new target, just click here


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Fabric Guide

While Merino is an amazing natural fibre, not all Merino fabrics are created equal. At ioMerino, we make our own fabrics, using only the best quality fibres, and to very specific specifications that make the most of the natural benefits of Merino. All of them are 'Merino rich’. No cheap blends passed off as Merino. No cheaper scratchy fibres or synthetic substitutes to save money. No unethical production. And each fabric is made for a specific purpose. So if you see something with a small amount of elastase or nylon added, you can be sure it absolutely needs to be there to enhance the natural stretch and durability. 

It took every bit of our 140 years of experience in the wool industry to perfect our fabrics, but we think you’ll agree the end result was more than worth the effort.

Ethically Made. Ethically Sourced. Perfectly Natural. 


Altitude / Zodiac

Lightweight 170gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 


Ultra / Universal

Lightweight 160gsm 83% Australian Merino Wool blended with 12% nylon blended for extra durability and 5% Elastane for stretch and comfort.



Midweight 265gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 


Summerino - Celsius 

Made from 45% ultra fine MERINO (Ultra Lightweight 150gsm), 45% natural TENCEL (made from sustainably grown wood fiber), and 10% nylon for extra durability. 


Summerino - Keystone 

Ultra Lightweight 150gsm 100% Australian Merino Wool. A MicroMerino® Fabric. 


Merino Compression

Midweight 280gsm 76% Australian Merino Wool, 15% Elastane and 9% Nylon for extra stretch and compression properties.



Ultra lightweight ribbed 155gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 



Outer Weight 280gsm Fleece 100% Australian Merino Wool. MicroMerino®  Fabric. 



Midweight 260gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 



Midweight 260gsm waffle texture 100% Australian Merino Wool. A MicroMerino®  Fabric. 


Stride / Glacier / Velocity

Midweight 255gsm French Terry 100% Australian Merino Wool. A MicroMerino®  Fabric. 


Natural Merino Wool benefits: