Sisters, Elina and Johanna live on the island, Lauttasaari, in Helsinki. Water is a passion for both of them. Elina is a professional photographer and Johanna is a world record holder in ice diving and also a designer, so the art they create together is very important for them both.
They both love the outdoors and love to be in the water. Elina photographs Johanna a lot, and their favorite thing to do is to head out onto one of Finland's many lakes for an adventure and go underwater or under the ice and take beautiful, dreamy pictures. There pictures are pretty amazing and you can check more of the them out here.
They both love the outdoors and love to be in the water. Elina photographs Johanna a lot, and their favourite thing to do is to head out onto one of Finland's many lakes for an adventure and go underwater or under the ice and take beautiful, dreamy pictures. Their pictures are pretty amazing and you can check more of the them out here.
Johanna’s freediving career started back in 2000 when she went to her first World Championships in Nice. Since then she's been competing almost every year, but now it's more about her love of being in the water than the competitions themselves. Not that she doesn't still have a competitive streak - in 2004 she achieved a world record in 'dynamic apnea' - a sport where the diver swims horizontally under the water's surface for as far as they can. Back then her record stood at 158 meters but she's since gone on to hit 192 meters with fins, and can hold her breath for an incredible six minutes, 35 seconds!
But she doesn't limit her adventures to underwater, and also spends time kayaking, motorbiking and downhill biking. In fact, it was her love of downhill biking that led her to diving in the first place. After a particularly nasty biking accident left her with nerve pain, her doctor suggested cold water treatment. At first it was really painful but she not only got use to it, she came to love it. And being a very experienced freediver, she also wanted to freedive in cold water, and living in Finland meant there was no shortage of cold water!
In 2015, Johanna broke the world record in her sport again, this time in cold water under the ice. She now holds the world record for swimming 50 m under the ice, from ice to ice hole, in only a swimsuit. For 2018 she is planning to break her own record in the same discipline.
“Together with Johanna we make a great team. We go for adventures, see the world together and create our beautiful picture books. And this we want to share with you” said Elina
One of Elina and Johanna’s favourite projects has been the production of the short film "Johanna". It was directed by Ian Derry and filmed in one of their favourite lakes with the most experienced teams for the conditions they have there. It was filmed during four days and it goes without saying, it was really cold. Which made it really difficult to film. But because of Ian's beautiful vision and ability to tell her story it became one of the most watched short films this year. It's even been shared by National Geographic and currently has 14.3 million views.
You can watch the film here:
And the making of video is almost as interesting as the film itself, you can watch that one here:
Elina and Johanna first approached us here at ioMerino after being on the hunt to find the perfect Merino wool clothing for many years.
“We love wool, that's all we would want to wear starting from underwear through all the layers", Elina explained.
"For us, the main thing is to be warm before and after the dives. We always work as a team and are in cold conditions together so we both wear ioMerino. Johanna especially, loves to be covered from head to toe, from underwear to all the other layers."
"Finding the perfect Merino wool is very important to us. We have tried to find the perfect wool to wear and been using other brands but had not found a brand that we particularly liked. We really like the fact that ioMerino is pure wool, it's very important for us. And after wearing ioMerino we have fallen in love with their soft, warm, comfortable material. Johanna trains (and me too with her) in cold water in her swimsuit. So for the actual training and record dives there's no wetsuit. For other dives and filming there might be a wetsuit. So we have always believed that to have a woolly layer there under the wetsuit would be a great idea. I'm shooting in that cold water in a wetsuit but need to stay warm as well.”
Elina has also lived in New Zealand and Australia for 8 years, and loves both countries, so has a special place in her hear for our awesome Australian merino wool and the clothes we make from it.
Click here for Men's & Women's Summit Merino Fleece Hoodies!
You can follow Elina and Johanna:
Instagram: @johannanordblad @elinamanninen
Twitter @johannanordblad @elinamanninen
While some companies are finding ways to reduce the amount of merino in their clothes, we’ve used a revolutionary new Quantum Knitting technique to add even more Merino for even more comfort and performance. Our new Quantum range has a massive 107% premium merino! Find out more!
Like a lot of people, Stevi-Lee wasn’t convinced our clothes were good value. So naturally we figured she would be the perfect person to reviewer them. If we could convert her, perhaps other customers would believe her rather than the usual claims all companies make about how good their products are. Did we change this ioMerino sceptic into a believer?
While Merino is an amazing natural fibre, not all Merino fabrics are created equal. At ioMerino, we make our own fabrics, using only the best quality fibres, and to very specific specifications that make the most of the natural benefits of Merino. All of them are 'Merino rich’. No cheap blends passed off as Merino. No cheaper scratchy fibres or synthetic substitutes to save money. No unethical production. And each fabric is made for a specific purpose. So if you see something with a small amount of elastase or nylon added, you can be sure it absolutely needs to be there to enhance the natural stretch and durability.
It took every bit of our 140 years of experience in the wool industry to perfect our fabrics, but we think you’ll agree the end result was more than worth the effort.
Ethically Made. Ethically Sourced. Perfectly Natural.
Lightweight 170gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric.
Lightweight 160gsm 83% Australian Merino Wool blended with 12% nylon blended for extra durability and 5% Elastane for stretch and comfort.
Midweight 265gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric.
Ultra Lightweight 150gsm 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 280gsm 76% Australian Merino Wool, 15% Elastane and 9% Nylon for extra stretch and compression properties.
Ultra lightweight ribbed 155gsm 100% Australian Merino Wool. A MicroMerino® Fabric.
Outer Weight 280gsm Fleece 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 260gsm 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 260gsm waffle texture 100% Australian Merino Wool. A MicroMerino® Fabric.
Midweight 255gsm French Terry 100% Australian Merino Wool. A MicroMerino® Fabric.