0

Your Cart is Empty

New York Times recommend Merino

February 11, 2014

New York Times recommend Merino

 Taking a trip to New York or another similarly frosty climate? The New York Times (and ioMerino) recommends layers of merino wool to keep you frostbite free and toasty warm in sub-zero temperatures.

The Times state layering is key. Our tips include layering ioMerino's smooth and textured fabrics together to trap your body heat between the layers of clothing while relying on the thermo-dynamic merino wool fabric to give you maximum comfort.

New York Times also strongly advise against wearing cotton (frighteningly named the 'White Death') as it does not have the same temperature regulating and moisture-wicking properties that merino wool has. 

 

Our Brand Manager Emma's perfect New York winter outfit consists of:

 

 

In temperatures of 4 degrees it will take around 30 to 45 minutes for you to get frostbite, the United States National Weather Service said, so don't forget our three golden rules:

2. Layer some more
3. You can never layer too much - it might even save your life!

 

To all our ioMerino Outsiders, friends and customers in the US, we hope you're staying warm - we recommend a stiff drink, hot chocolate and some ioMerino to get you through!

If you want to read the full New York Times article click here.



Also in THE ADVENTURE ZONE

Meet the non-believers.
Meet the non-believers.

March 15, 2019

Like a lot of people, Stevi-Lee wasn’t convinced our clothes were good value. So naturally we figured she would be the perfect person to reviewer them. If we could convert her, perhaps other customers would believe her rather than the usual claims all companies make about how good their products are. Did we change this ioMerino sceptic into a believer? 

Read More
The stuff some companies don’t like to talk about
The stuff some companies don’t like to talk about

March 07, 2019

Our products are priced based on many factors, and we’re happy to be totally up front about it. If you’ve ever wondered why our clothes cost what they do, or why we often discount less than other companies, you may might find this quite interesting.
Read More
THE END OF SOLARIUM
THE END OF SOLARIUM

February 26, 2019

Recently we announced the ioMerino MicroAdventure Grant and went in search of two worthy recipients. Meet winner number one, Allison. Allison used to MircoAdventure Grant to head to Bishop, CA to go bouldering and conquer a V4 climb she had her eye on for 3 years.
Read More