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    Why we made the top we said we’d never make

    September 07, 2023 2 min read

    Why we made the top we said we’d never make

    We are merino people. We love natural stuff. We basically hate synthetics. They’re stinky. They don’t perform well in many weather conditions. And they’re bad for the environment - both when you’re washing them (micro plastics) and when you’re done with them (landfill).

    So why did we make tops that are half synthetic?

    We’re glad you asked.

    Reason 1: Natural merino is the best, but it’s also not cheap to make. Or buy. We wanted to find a way to deliver a more affordable merino top for everyone. By blending with recycled synthetic we’re able to offer a tee or top to you at about 30% less than our usual prices, that still retains nearly all the benefits of natural merino.
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    Reason 2:     We genuinely believe everyone should have the opportunity to wear the best possible gear to make their time outside as comfortable and enjoyable as possible. You’ll be way better off in a half merino top than you are in a synthetic one. We’d rather you wear something that was half natural, than not at all natural. And these tops still give you almost the full range of the benefits of natural merino. (If we were being hyper critical, we'd say they're not quite a silky smooth as our other ranges. Otherwise you still get natural breathability, temperate regulation and odour resistance.)
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    Reason 3:     We want to see discarded synthetic fabric get used again for something useful and not end up in landfill. By using recycled synthetic in our garment we’re at least doing something positive with it by giving it a new life, as part of a great, high performing garment that will bring someone, possibly you, many hours of outdoor comfort.
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    47% natural. 100% honest. 

    We will never, ever, ever try and pass off inferior blends as the real thing. We’re always super open about our fabric percentages and for many years, have been critical of companies calling their clothes ‘merino’ when there’s only been a token amount of merino in it.

    And almost all our ranges have 70+% merino, and many of them are 96% or even 100%.

    Having field tested these ones pretty extensively now, we can say with confidence that while it's not quite as silky soft as our more pure fabrics, that 47% natural merino is still delivering nearly all the benefits of merino. At least now you have a more affordable option.
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    But if you want merino, want natural, want the comfort and performance, but don’t want the price tag that usually comes with all those things, our Horizon Range might be just what you’re looking for.

    Let customers speak for us

    from 1824 reviews
    Love it

    Looks and feels great. Has kept me warm under my jacket in Boston. My second one of these and love it

    Vanessa M
    Ultra Zip
    Comfort and smart enough to wear out

    Comfort and smart enough to wear out.

    brendan finnigan
    Glacier Tracksuit Pants
    Worth the expense

    Best and most comfortable merino clothing for the UK and Canada winter. A must buy is the base layers. Tops and leggings. Very happy with my purchase.
    Easy to care.
    Can't wait to use my gear for next trip to Finland 2025.

    Graham White
    Altitude Tee - Southern Cross
    Spot on

    Great slogan as well. As used by owners of e72.au

    G Daly
    Universal Nature Tee
    Perfect

    All set for winter!

    G Daly
    Altitude Crew
    Fantastic for the Camino/long hikes

    I wore this tee on the Camino and loved it. I hand washed it every second night and by morning it was always dry. I love the dazzling blue colour, the higher neckline was great for preventing sunburn and the sleeve length was perfect. I only had two tees with me for 42 days and I never tired of wearing this tee. It has kept its shape and has plenty more wear left in it.

    S.
    Universal Tee - Explore All The Places
    Walked the Camino in them

    Fantastic for hiking and everyday use. I bought two pairs of the bikini briefs for the Camino (40 days of walking) and they were fantastic. They dry really quickly. I would hand wash out a pair at night, roll them in a towel to get the excess moisture out, hang them up and by morning they were always dry. The hot pink colour made them easy to find in my pack too. Love them!

    SUSI
    Zodiac Bikini Brief
    Altitude Boxers

    The boxers themselves are excellent. Great material and a great fit. What set ioMerino apart was the proactive customer service. I was very impressed

    David Fell
    Altitude Boxers - Ready for Adventure
    Best ever socks

    These are the best socks I have ever had. Cushioned and extremely comfortable, they fit in my shoes like much thinner synthetic socks, they can be worn for days before they need washing and they don’t walk down into my shoes.

    Maggie Ramsay
    No Show Socks
    A great investment

    This jumper is going to be my new best friend, even in Australian spring/autumn (or Melbourne summer!).
    In Norway at present - well and truly minus- and it performs wonderfully as a layer, or a quite-dressy top indoors.
    I'm really pleased with the quality, and it's NOT made in China!

    D W
    Pinnacle 2.0
    Altitude Zip

    Perfect for when riding my bike. Long sleeves are great for keeping the sun at bay. I find it breathes well and wicks very nicely. Highly recommended.

    Neil Penny
    Altitude Zip
    Works for me

    This is my 2nd pair. I don't see myself as a leggings bloke so wear shorts over them. Perfect for recovery, camping, bush walking and around the house. Woll on the skin works for me.

    Richard W.
    Pace Compression Leggings - Original
    Excellent product

    Excellent, comfotable, dry, long lasting merino socks. I love them for trail running and casual no show in shoes or 3/4 boots.

    Richard W.
    No Show Socks
    Best Pants EVER

    These Tights are the best - I have six pairs. They keep me warm and dry in the winter, but I also wear them all through summer ( see below 34 degrees and very happy) I mean, how can millions of sheep be wrong? As far as comfort and fit they are true to size and the most comfortable pants I own.

    Minnie
    Pace Compression Leggings - Outsider Edition
    Loving this Gaiter

    With Io Merino and cold weather it is a pleasure looking forward wearing their gaiters. So soft and has this silk like texture to their high quality Merino and lighness having around neck. Sits great and comfy and make one look forward to just enjoy wearing it. Colours!! Such a great selection and really fab to add colour to whatever wearing with and stylish too. The logo is comfortable too as can wear showing or not and still looks good on show too. I have them in two more colours and gifting one. The colours on this Merino superb with fabric and shades are different to anything I have seen before. Makes for great feel to adventuring outdoors or being extra snug indoors.

    Grace I
    Altitude Neck Warmer