Real Nature Lovers Like To Keep It Real

We all love nature, right? And we pretty much all agree natural is better. So what are you wearing on all your outdoor adventures when you’re out enjoying nature? Are you still going with stinky synthetics next to your skin, that put microplastics into the waterways every time you wash them, and then sit in landfill for 100s of years when you’re done with them? Or are you Keepin’ It Real with lightweight, natural io? We know it’s not practical for people to swap out their entire wardrobe in one hit, but when you need a new top, Keep It Real and go with io. Because every choice makes a difference and it’s incredible outside.