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High-Performance Australian Merino Wool Clothing for Running
G’day! This is the bit most people don’t even read because they usually just go straight to the pictures, and why wouldn’t you? You’re a runner. You’re in a hurry. Reading is like stopping to do up your shoe lace in the middle of a race which is a rookie mistake but it happens to the best of us and come on let’s go that just cost me a few seconds. But if you’re reading this, G’day. We’re Aussies. And we love running. Roads, trails, short, long, ultra, slow, fast… but mostly kinda slow. Which just means we’re out there longer, so being comfortable is even more important than those fast runners who are already cracking their first, or possibly fourth, beer, when we’re still chugging electrolytes at the first support station.
Our stuff is all made from the finest, softest, Australian-est (trust us, it’s a word) merino wool going around. Which makes our stuff some of the best running gear from the greatest little running gear company you’ve never heard of. We’re basically the underdogs. The Outsiders. We’re for people who value comfort and performance over fancy TV commercials with super cool celebrities. So if you’re an Outsider like us, why not give our stuff a go? Of course it all comes with a money back guarantee. And not one of those crappy 'return it in its original condition in its original packaging' guarantees, but a wear it, in the real world, doing your thing and if you still don’t love it send it back guarantee. That’s how much we believe in what we do.
If you’re not up to speed with why merino is so amazing, you can check out what you need to know here.
And if you’re on board with the whole natural, breathable, temperature regulating, moisture wicking, odor-resistant thing and want to stay comfortable for longer, through all sorts of conditions, cool or warm, go with io.
If you'd like expert advice from our trail running team, click here for more gear info.
