THE ADVENTURE ZONE

Despite having been on some pretty epic adventures all over the world, one place Official Outsider Jodie had never quite gotten around to visiting was Australia’s Red Centre, despite it being in her own ‘backyard’!

From time to time, we get a bit of less than stellar feedback on social media when people see the price of our clothing. In social media world, ‘best practise’ is usually to just hide or delete those comments, but here at io we’re all about Keeping It Real...

We’d all love to believe that all companies always do the right thing. Ultimately, we know this is not true. Various companies around the world cut all sorts of corners, or do questionable things to save money and maximise profits. At io, we do a few things to fight fabric fraud.

You’ve trained, you’ve got your nutrition and hydration sorted, you’ve bought more pairs of shoes than you probably needed to try, and you. are. ready. But…

Want to get something for the Outsider in your life? Go with io. We’ve got a great range of gift ideas for all sorts of outdoor and nature lovers… and we've come up with our top five gifts in each price range.

Outsider and nature photographer tells us about his recent adventure in Far North Queensland. And yes, he absolutely wore io every. single. day. Cold? io. Warm? io. Humid? io. Daytime? io. Night time. io.

About this time every year, we start changing our tune from “io is great in the cold weather” to “io is great in the warm weather” and we know some of you will be sceptical. How can one product do two different things that are literally the opposite?

Some people think ioMerino is only for the coldest months. Wrong! #FakeNews It’s actually perfect for the transition into autumn and winter, too. Here are 10 reasons why ioMerino is your best bet as the temperature starts to drop.

Isn't it time we all made smarter choices about what we wear and why? We go through some of the reasons people are rethinking what they wear, choosing natural merino wool for their outdoor adventures, and why they go with io.

Whether you're a pro or slightly less so, our lightweight merino thermal base layers are the perfect choice for all our mountain and backcountry adventures. Easily layer up or down to keep comfortable and dry in any type of mountain weather. ioMerino is the first choice when it comes to snow thermals.

We talked to our ioMerino Outsiders, and came up with a few simple tips and tricks to help you lighten your load when you’re on the go.