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Another message from the boss

March 25, 2020

Another message from the boss


We’ve thought long and hard about what we’re supposed to do while the world goes through this crazy time. Do we stay open, or do we shut down? Do we keep in touch with you, or do we leave you in peace?

So we did what we always do, and asked around. Not ‘market research’, we just asked our friends. Friends who hike and run and ski and ride… and they all said pretty much the same thing: “Send us nice emails. Take our mind off this… stuff”. (OK, most of them didn’t say ‘stuff’ but you get the idea.)
Take our mind off this...stuff
As it stands, we can safely stay open. We’re all working remotely now. Our fabrics are made here in Australia and anything made out of Australia comes from Fiji - not China or anywhere considered high risk. Every part of our supply chain, including our warehouse, is complying with every possible health regulation. So we can stay open and we will. We know we probably won’t sell much, but that’s not what this is about. This is about keeping our team and suppliers in work for as long as we possibly can. And if someone wants to buy something, we’re here.

Now more than ever, if there’s a way for you to comply with your local rules but still be active, it’s probably important that we all do that. Not just for our physical wellbeing, but also for our mental health. Even if it’s walk the dog for a short time, hopefully you can all get outside at some point and breathe in some fresh air. See some trees or clouds or walk through some puddles. Hell, jump in those puddles!
Jump in those puddles!
And in the meantime, we’re going to assume that whether you’re in lockdown or not, what you need right now is a break from all the doom and gloom. So we’re going to do our best to deliver that for you. We’ll still have stuff for sale as usual, maybe even still have a sale or promotion for those of you who are in a buying mood, but for everyone else, we’re just going to do our best to remind you of everything that’s beautiful and amazing in the world.
Be inspired by nature

We’ll do our best to take your mind off things and inspire you. To give you ideas about the places you can go and the things you can do when all this passes. Because it will pass. Eventually. With any luck sooner rather than later. But until then, stay safe. Look after yourselves and each other. And if there’s anything you’d like to see more of, just let us know and we’ll do our best to deliver that in a future email.

David and the team at io.

David Michell, ioMerino Founder & Outsider



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Fabric Guide

While Merino is an amazing natural fibre, not all Merino fabrics are created equal. At ioMerino, we make our own fabrics, using only the best quality fibres, and to very specific specifications that make the most of the natural benefits of Merino. All of them are 'Merino rich’. No cheap blends passed off as Merino. No cheaper scratchy fibres or synthetic substitutes to save money. No unethical production. And each fabric is made for a specific purpose. So if you see something with a small amount of elastase or nylon added, you can be sure it absolutely needs to be there to enhance the natural stretch and durability. 

It took every bit of our 140 years of experience in the wool industry to perfect our fabrics, but we think you’ll agree the end result was more than worth the effort.

Ethically Made. Ethically Sourced. Perfectly Natural. 

 

Altitude / Zodiac

Lightweight 170gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 

 

Ultra / Universal

Lightweight 160gsm 83% Australian Merino Wool blended with 12% nylon blended for extra durability and 5% Elastane for stretch and comfort.

 

Chaser

Midweight 265gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 

 

Summerino - Keystone 

Ultra Lightweight 150gsm 100% Australian Merino Wool. A MicroMerino® Fabric. 

 

Merino Compression

Midweight 280gsm 76% Australian Merino Wool, 15% Elastane and 9% Nylon for extra stretch and compression properties.

 

Vital

Ultra lightweight ribbed 155gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Summit

Outer Weight 280gsm Fleece 100% Australian Merino Wool. MicroMerino®  Fabric. 

 

Pinnacle

Midweight 260gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Elemental 

Midweight 260gsm waffle texture 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Stride / Glacier / Velocity

Midweight 255gsm French Terry 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Natural Merino Wool benefits: