Worldwide express shipping available on all orders

Menu
0

Worldwide express shipping available on all orders

0

Your Cart is Empty

Shop
  • MEN'S
  • WOMEN'S
  • ACTIVITIES
  • COLLECTIONS
  • COOL STUFF
  • ABOUT US
  • ABOUT
  • MERINOPEDIA
  • COMMUNITY
  • Help
    eGift Cards now available

    ONE-SIZE-FITS-ALL E-GIFT CARDS.

  • INFORMATION
  • HELP
  • eGift Cards now available

    ONE-SIZE-FITS-ALL E-GIFT CARDS.

  • Home / THE ADVENTURE ZONE
    Previous  / Next

    Super natural. Not superficial.

    October 16, 2019 2 min read

    Super natural. Not superficial.
    Look, we know people like certain brands for all sorts of reasons. Maybe because they’re ‘cool’. Or it’s what they’ve always bought. Or they just have a nice design on them. And that’s fine. Let's not pretend we haven't all done this from time to time. Yes, even us.

    But if you’re the type of person who likes to blaze your own trail and rise above ‘what’s in’ and instead choose ‘what’s right’, then maybe it’s time to rethink your clothing choices? 
     
    In recent times, fabrics like polyester have made clothes cheaper than they've ever been, but this has also led to a more 'disposable' attitude towards clothing. Unfortunately, while we all like to 'get a bargain' and save money, cheap clothing can have a high cost for both people and the planet. 
     
     
    So looking beyond what we've always done, (even though really, we haven't always done this and a lot of our clothing choices are actually relatively new), here's some thing to consider when choosing a brand or type of clothing, and what it says about you when you wear them.
     
     
    Are your clothes ethically made? If you care about people, knowing that the people who made your clothes were treated and paid fairly is a good start. At io we only produce in a select group of factories where we know the people are well looked after.
     
     
     
     
    Will your clothes cause environmental damage? It's one thing to buy clothes made out of recycled items, but at some point they still end up as landfill for the next million or so years. Our merino wool on the other hand is a 100% natural fibre that goes back to mother nature when you're done.
     
     
     
     
    Can you use a single item for longer, in a wider variety of conditions? Rather than have multiple items for different conditions and activities, a high performance piece of clothing like ours can get you through all sorts of activities in all sorts of weather conditions, in comfort. So you can genuinely replace multiple items with just one high performance item.
     
     
     
     
    Does even just washing your clothing cause damage? If we'd known what we know now about microplastics when Polyester was gaining massive popularity back in the 80s there's a very real chance it would never have caught on. Thankfully, more people are aware of this now and are choosing natural fabrics like ioMerino which thanks to their odour-resistance you can wash less, and when you do wash them, they don't have the same microplastic issues as synthetic fabrics.
     
     
     
     
    So when you need new gear, if you want to do the right thing and choose something that delivers the performance you want, then go with io. 

    Let customers speak for us

    from 1819 reviews
    Love it

    Looks and feels great. Has kept me warm under my jacket in Boston. My second one of these and love it

    Vanessa M
    Ultra Zip
    Comfort and smart enough to wear out

    Comfort and smart enough to wear out.

    brendan finnigan
    Glacier Tracksuit Pants
    Worth the expense

    Best and most comfortable merino clothing for the UK and Canada winter. A must buy is the base layers. Tops and leggings. Very happy with my purchase.
    Easy to care.
    Can't wait to use my gear for next trip to Finland 2025.

    Graham White
    Altitude Tee - Southern Cross
    Spot on

    Great slogan as well. As used by owners of e72.au

    G Daly
    Universal Nature Tee
    Perfect

    All set for winter!

    G Daly
    Altitude Crew
    Fantastic for the Camino/long hikes

    I wore this tee on the Camino and loved it. I hand washed it every second night and by morning it was always dry. I love the dazzling blue colour, the higher neckline was great for preventing sunburn and the sleeve length was perfect. I only had two tees with me for 42 days and I never tired of wearing this tee. It has kept its shape and has plenty more wear left in it.

    S.
    Universal Tee - Explore All The Places
    Walked the Camino in them

    Fantastic for hiking and everyday use. I bought two pairs of the bikini briefs for the Camino (40 days of walking) and they were fantastic. They dry really quickly. I would hand wash out a pair at night, roll them in a towel to get the excess moisture out, hang them up and by morning they were always dry. The hot pink colour made them easy to find in my pack too. Love them!

    SUSI
    Zodiac Bikini Brief
    Altitude Boxers

    The boxers themselves are excellent. Great material and a great fit. What set ioMerino apart was the proactive customer service. I was very impressed

    David Fell
    Altitude Boxers - Ready for Adventure
    Best ever socks

    These are the best socks I have ever had. Cushioned and extremely comfortable, they fit in my shoes like much thinner synthetic socks, they can be worn for days before they need washing and they don’t walk down into my shoes.

    Maggie Ramsay
    No Show Socks
    A great investment

    This jumper is going to be my new best friend, even in Australian spring/autumn (or Melbourne summer!).
    In Norway at present - well and truly minus- and it performs wonderfully as a layer, or a quite-dressy top indoors.
    I'm really pleased with the quality, and it's NOT made in China!

    D W
    Pinnacle 2.0
    Altitude Zip

    Perfect for when riding my bike. Long sleeves are great for keeping the sun at bay. I find it breathes well and wicks very nicely. Highly recommended.

    Neil Penny
    Altitude Zip
    Works for me

    This is my 2nd pair. I don't see myself as a leggings bloke so wear shorts over them. Perfect for recovery, camping, bush walking and around the house. Woll on the skin works for me.

    Richard W.
    Pace Compression Leggings - Original
    Excellent product

    Excellent, comfotable, dry, long lasting merino socks. I love them for trail running and casual no show in shoes or 3/4 boots.

    Richard W.
    No Show Socks
    Best Pants EVER

    These Tights are the best - I have six pairs. They keep me warm and dry in the winter, but I also wear them all through summer ( see below 34 degrees and very happy) I mean, how can millions of sheep be wrong? As far as comfort and fit they are true to size and the most comfortable pants I own.

    Minnie
    Pace Compression Leggings - Outsider Edition
    Loving this Gaiter

    With Io Merino and cold weather it is a pleasure looking forward wearing their gaiters. So soft and has this silk like texture to their high quality Merino and lighness having around neck. Sits great and comfy and make one look forward to just enjoy wearing it. Colours!! Such a great selection and really fab to add colour to whatever wearing with and stylish too. The logo is comfortable too as can wear showing or not and still looks good on show too. I have them in two more colours and gifting one. The colours on this Merino superb with fabric and shades are different to anything I have seen before. Makes for great feel to adventuring outdoors or being extra snug indoors.

    Grace I
    Altitude Neck Warmer