Worldwide express shipping available on all orders

Menu
0

Worldwide express shipping available on all orders

0

Your Cart is Empty

Shop
  • MEN'S
  • WOMEN'S
  • ACTIVITIES
  • COLLECTIONS
  • COOL STUFF
  • ABOUT US
  • ABOUT
  • MERINOPEDIA
  • COMMUNITY
  • Help
    eGift Cards now available

    ONE-SIZE-FITS-ALL E-GIFT CARDS.

  • INFORMATION
  • HELP
  • eGift Cards now available

    ONE-SIZE-FITS-ALL E-GIFT CARDS.

  • Home / THE ADVENTURE ZONE
    Previous  / Next

    Super natural. Not superficial.

    July 24, 2024 3 min read

    Super natural. Not superficial.
    Look, we know people like certain brands for all sorts of reasons. Maybe because they’re ‘cool’. Or it’s what they’ve always bought. Or they just have a nice design on them. And that’s fine. Let's not pretend we haven't all done this from time to time. Yes, even us.

    But if you’re the type of person who likes to blaze your own trail and rise above ‘what’s in’ and instead choose ‘what’s right’, then maybe it’s time to rethink your clothing choices? 
     
    In recent times, fabrics like polyester have made clothes cheaper than they've ever been, but this has also led to a more 'disposable' attitude towards clothing. Unfortunately, while we all like to 'get a bargain' and save money, cheap clothing can have a high cost for both people and the planet. 
     
     
    So looking beyond what we've always done, (even though really, we haven't always done this and a lot of our clothing choices are actually relatively new), here's some things to consider when choosing a brand or type of clothing, and what it says about you when you wear them.
     
     
    Are your clothes ethically made? If you care about people, knowing that the people who made your clothes were treated and paid fairly is a good start. At io we only produce in a select group of factories where we know the people are well looked after.
     
    Are the claims being made about how natural your clothes are even real? We don't like to point fingers - but we will, we're looking at you 'pretend bamboo' - but these days there's all sorts of people making all sorts of superficial claims about how natural and 'green' they are. So it pays to dig a little deeper when it comes to choosing natural fabrics that are actually natural. (Check out this article about 'Bamboo Viscose' and you may well be surprised!)
    Will your clothes cause environmental damage? It's one thing to buy clothes made out of recycled items, but at some point they still end up as landfill for the next million or so years. Our merino wool on the other hand is a 100% natural fibre that goes back to mother nature when you're done. (Our Horizon range uses recycled synthetic but is still almost half natural merino!)
     
    Can you use a single item for longer, in a wider variety of conditions? Rather than have multiple items for different conditions and activities, a high performance piece of clothing like ours can get you through all sorts of activities in all sorts of weather conditions, in comfort. So you can genuinely replace multiple items with just one high performance item.
    Does even just washing your clothing cause damage? If we'd known what we know now about microplastics when Polyester was gaining massive popularity back in the 80s there's a very real chance it would never have caught on. Thankfully, more people are aware of this now and are choosing natural fabrics like ioMerino which thanks to their odour-resistance you can wash less, and when you do wash them, they don't have the same microplastic issues as synthetic fabrics.
     
    So when you need new gear, if you want to do the right thing and choose something that delivers the performance you want, then go with io. 

    Let customers speak for us

    from 1956 reviews
    Cute

    I ordered one size up as advised in the product description and it fits perfectly. I love the stripes. Have not yet worn it on a run due to weather but I love wool and expect it to perform well.

    Erika Thomas
    Altitude 'Stripey' Racer Back Tank

    Feel amazing on. True to size and love the two side pockets. Will purchase again.

    Kym Weidner
    Pace Compression Bike Shorts

    Reliable brand. Great quality. Australian. This would be the fifth pair purchased for this household. Highly recommend.

    m.f.
    Stride Tracksuit Pants
    Socks

    Very comfortable and breathable socks.
    The fit and size are spot on.

    clare stacey
    No Show Socks
    Perfect T

    I’ve not worn a T in my life that works like the IO. From Exmouth to Adelaide this T worked as described by the company

    Stephen Boyd
    Universal Tee - Austrailio
    Raglan Tops - Outstanding Value

    Great for a cold weekend away (at Wonderland), or smart to wear at work with a Pinnacle Top. Such good quality, I bought 2 if each. The colour has not faded after 3 years wear.

    Jennifer Watkins
    Zone Raglan
    Arm warmers

    Highly recommended. Non-slip, snug, warm, comfortable and I love the Peaks & Trails logo!

    Greg Kew
    Pace Arm Warmers - Peaks & Trails

    Warm, snug, great colour

    Joan Tibballs
    Altitude Crew

    The only socks I wear for work, they feel great and never smell.

    David
    Hiking Socks
    Black yoga pants xxl

    Very comfortable , great length , fantastic for travel, would recommend, great quality

    Bernadette Hogan
    Yoga Pants

    They are great, warm, and comfortable even while running.

    Ann Dohnt
    Altitude Neck Warmer
    First impressions

    Good fit good comfort

    Clifford Grove
    Altitude Boxers - Ready for Adventure
    Love it

    Looks and feels great. Has kept me warm under my jacket in Boston. My second one of these and love it

    Vanessa Magrath
    Ultra Zip
    Comfort and smart enough to wear out

    Comfort and smart enough to wear out.

    susan finnigan
    Glacier Tracksuit Pants
    Worth the expense

    Best and most comfortable merino clothing for the UK and Canada winter. A must buy is the base layers. Tops and leggings. Very happy with my purchase.
    Easy to care.
    Can't wait to use my gear for next trip to Finland 2025.

    Graham White
    Altitude Tee - Southern Cross