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Say No to Micro Plastics

September 04, 2019

Say No to Micro Plastics

We all know plastic is a problem. Single use plastic. Plastic bottles. Plastic bags. And plastic clothes. You may not call them ‘plastic’, but those synthetic clothes - polyester etc - contribute up to 35% of microplastics polluting the oceans.

According to The Guardian, "a single clothes wash may release 700,000 micro plastic fibres”. Even one of our fellow outdoor clothing companies concedes a "single wash of a synthetic fleece jacket releases on average 1.7g of microfibres.” These micro quantities of plastic form part of an estimated 12 million tonnes of plastic that enter the sea every year.

One thing you can do to avoid contributing to this problem is choose natural fibres and wash them less. That’s why both you, and the oceans, are better off when you go with natural, breathable, odour resistant io.

go with io.



Also in THE ADVENTURE ZONE

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Super natural. Not superficial.
Super natural. Not superficial.

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Isn't it time we all made smarter choices about what we wear and why? We go through some of the reasons people are rethinking what they wear, choosing natural merino wool for their outdoor adventures, and why they go with io.
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Fabric Guide

While Merino is an amazing natural fibre, not all Merino fabrics are created equal. At ioMerino, we make our own fabrics, using only the best quality fibres, and to very specific specifications that make the most of the natural benefits of Merino. All of them are 'Merino rich’. No cheap blends passed off as Merino. No cheaper scratchy fibres or synthetic substitutes to save money. No unethical production. And each fabric is made for a specific purpose. So if you see something with a small amount of elastase or nylon added, you can be sure it absolutely needs to be there to enhance the natural stretch and durability. 

It took every bit of our 140 years of experience in the wool industry to perfect our fabrics, but we think you’ll agree the end result was more than worth the effort.

Ethically Made. Ethically Sourced. Perfectly Natural. 

 

Altitude / Zodiac

Lightweight 170gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 

 

Ultra / Universal

Lightweight 160gsm 83% Australian Merino Wool blended with 12% nylon blended for extra durability and 5% Elastane for stretch and comfort.

 

Chaser

Midweight 265gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 

 

Summerino - Keystone 

Ultra Lightweight 150gsm 100% Australian Merino Wool. A MicroMerino® Fabric. 

 

Merino Compression

Midweight 280gsm 76% Australian Merino Wool, 15% Elastane and 9% Nylon for extra stretch and compression properties.

 

Vital

Ultra lightweight ribbed 155gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Summit

Outer Weight 280gsm Fleece 100% Australian Merino Wool. MicroMerino®  Fabric. 

 

Pinnacle

Midweight 260gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Elemental 

Midweight 260gsm waffle texture 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Stride / Glacier / Velocity

Midweight 255gsm French Terry 100% Australian Merino Wool. A MicroMerino®  Fabric. 

 

Natural Merino Wool benefits: