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Meet the non-believers.

March 15, 2019

Meet the non-believers.

All companies tell you how great their stuff is. They all say it’s the best or the most this or that. Or they get someone they’re paying to say nice things about it. Which is why genuine customer reviews are so important. They’re honest. They’re raw. They’re real. You can believe them and rely on them. Well, we went one step further. We enlisted some ‘sceptics’ who didn’t already buy or like our products, people who actively suspected they were no good or overpriced, and we challenged them to try it. Admittedly we didn’t charge them for the gear they tested, otherwise, we paid them nothing, and asked them to be totally honest about what they thought. So if you’ve ever thought we were full of it or wondered if our gear is really worth it, you may find this useful.


Here’s what Stevi-Lee had to say after wearing the Ultra top at a trail running event.



"My brutally honest opinion of any top I’d consider paying in the $100 range for is it had better run the event for me at that price. If I’m buying a top for that amount of money I want to make sure I’m getting the most ‘bang for buck’. It would need to be comfortable, something I don’t have to fiddle with - adjust, pull down, tick or or adjust on the run. Something that keeps me perfectly warm the whole time without getting hot. Something I don’t have to think about so I can focus on the run itself. 

Stevi-Lee unpacking her Ultra Long Sleeve Top



“Thinner than I expected.”

"I actually thought it would be thicker than it was and that I’d get too warm. When I first tried it on I realised it was quite thin and started getting worried I’d get too cold. I was wrong on both counts. Did I get hot? Yes, but I was running and you get hot no matter what you’re wearing, but was I uncomfortable? Absolutely not! At the risk of sounding like Goldilocks, it was not too hot, not too cold… just right!"


“The fabric feels luxurious.”

I know that sounds crazy, but I can really feel the softness, even when I’m folding it up with the rest of the washing. I can really notice the quality.


“I didn’t feel disgusting afterwards.”

"I wore it for a few hours after arriving home and even my hubby noticed I didn’t smell bad. When I run in a synthetic shirt, I can smell myself after 5km and I run for the shower." 


“I simply felt ‘comfortable’."

"It’s one simple word, but it really is the most important. I associate comfort with being curled up on the couch in my PJs, reading a good book, so to use the word ‘comfortable’ to describe something related to something innately UNcomfortable - running in nature - is a big compliment."


“You get what you pay for.”

"They’re not ‘cheap’, but you certainly get what you pay for. I’m really not sure I’ve fully experienced all its benefits and comforts yet. I’m running tomorrow in rain and hail and can’t wait to try it. Hubby will be getting one for his birthday next week too!"


“I’m no longer a sceptic.”

"I’m no longer a sceptic! Seriously. The biggest compliment I can pay to the ioMerino shirt I was wearing is I didn’t think about it at all. I didn’t think 'I’m too hot' or 'gee it’s cold' or 'I hate how I have to keep pulling the shirt down' etc, I just wore it and it let me run."


Stevi-Lee running in her Ultra Long Sleeve


Less isn’t more. More is more.
Less isn’t more. More is more.

April 01, 2019

While some companies are finding ways to reduce the amount of merino in their clothes, we’ve used a revolutionary new Quantum Knitting technique to add even more Merino for even more comfort and performance. Our new Quantum range has a massive 107% premium merino! Find out more! 

Read More
Conquering Tokyo & The Rain.
Conquering Tokyo & The Rain.

March 28, 2019

We spoke to marathoner Andrea about her recent trip to run the Tokyo Marathon in what turned out to be some very ordinary weather. Or course, she was prepared with her ioMerino so she wasn’t too fazed, but here’s what she had to say about her race, and the rest of her trip to Japan.
Read More
The stuff some companies don’t like to talk about
The stuff some companies don’t like to talk about

March 07, 2019

Our products are priced based on many factors, and we’re happy to be totally up front about it. If you’ve ever wondered why our clothes cost what they do, or why we often discount less than other companies, you may might find this quite interesting.
Read More


Fabric Guide

While Merino is an amazing natural fibre, not all Merino fabrics are created equal. At ioMerino, we make our own fabrics, using only the best quality fibres, and to very specific specifications that make the most of the natural benefits of Merino. All of them are 'Merino rich’. No cheap blends passed off as Merino. No cheaper scratchy fibres or synthetic substitutes to save money. No unethical production. And each fabric is made for a specific purpose. So if you see something with a small amount of elastase or nylon added, you can be sure it absolutely needs to be there to enhance the natural stretch and durability. 

It took every bit of our 140 years of experience in the wool industry to perfect our fabrics, but we think you’ll agree the end result was more than worth the effort.

Ethically Made. Ethically Sourced. Perfectly Natural. 


Altitude / Zodiac

Lightweight 170gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 


Ultra / Universal

Lightweight 160gsm 83% Australian Merino Wool blended with 12% nylon blended for extra durability and 5% Elastane for stretch and comfort.



Midweight 265gsm 96% Australian Merino Wool with 4% elastane for extra stretch and comfort. A MicroMerino® Fabric. 


Summerino - Keystone 

Ultra Lightweight 150gsm 100% Australian Merino Wool. A MicroMerino® Fabric. 


Merino Compression

Midweight 280gsm 76% Australian Merino Wool, 15% Elastane and 9% Nylon for extra stretch and compression properties.



Ultra lightweight ribbed 155gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 



Outer Weight 280gsm Fleece 100% Australian Merino Wool. MicroMerino®  Fabric. 



Midweight 260gsm 100% Australian Merino Wool. A MicroMerino®  Fabric. 



Midweight 260gsm waffle texture 100% Australian Merino Wool. A MicroMerino®  Fabric. 


Stride / Glacier / Velocity

Midweight 255gsm French Terry 100% Australian Merino Wool. A MicroMerino®  Fabric. 


Natural Merino Wool benefits: